TikTok shop餈??綽?Shopee摨?瞈?

甈脫?渡??????Shopee嚗?????ikTok銋?????

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撠賜?TikTok Shop鋡??啣側撠???銋???嚗???銋?????鈭粹?質?銝?ikTok Shop銝?摰?隡???餈??啣側嚗?雿?靚?銋?瘝⊥?喳?堆?TikTok???其?隡?憒?甇方?????

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?唳???曄內嚗??餃僑Shopee??Tokopedia??Lazada??Bukalapak??銝??萄??撟喳?啣?勗????????啣側90%隞乩????萄??撣??綽??嗡葉Shopee?餃僑??瘥?36%嚗???銝??餃ㄟ?踵筒憭抒??TikTok Shop摰??????????5%??撣??箔遢憸???????餈?餈?甈∪??雿?嚗?TikTok憿箏?拇?交??Tokopedia?典?啣側35%??撣??箔遢憸?嚗???頞?Shopee銝?頝???銝箏?典?賜?銝???

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01?????啣側嚗?靚?????ldquo;?亥??§嚗?

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敶??嗉?TikTok Shop蝳餃??啣側???�?∠?隞方?摰?※蝷曆漱?萄????∪像?啣?銝?鋡???霈貉?銵??萄????∠掩????????漱??嚗?撠文?嗆??蛹銋唳?孵??銋唳?寞?扯?隞?甈曆漱????§雿??典?啣側撣??箏??蛹?啣側??摰園?????啣側??????Shopee??Lazada?港??嗅??誑?刻??楛???萄??撟喳?唬?撘?撅??湔??蒂韐改???銋???斐??TikTok Shop??※銝???瑪§嚗????敶???撠?蝳?TikTok shop撟嗡?????銝箇?湔????銝?敺?憭??嚗???????銝箏?啣側???啁??憭????

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銝?隞?????對??啣側??摰嗡賑銋?甇�?券???啗?隡?hopee??TikTok??Tokopedia銋??渡??摰?????

甇文????靚??交?曄內嚗?Shopee隞?2%??????????銝箏?啣側??摰園????萄??撟喳?堆???69%???啣側鈭箇?撣訾蝙??hopee Live嚗?雿?Tokopedia隞?4%??韐?僭??摮?頧?????頞?餈?Shopee嚗?40%嚗???Lazada嚗?11%嚗?雿???蝚??嚗?隞?撟港???撟港蝙??okopedia Liv餈?銵??湔??蒂韐抒????摰嗅像??鈭斗?????豢??餃僑????憓??蹂?7??憭???

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02※?抒??§Shopee嚗?撘?????餃???脣?

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銝???鈭?蝘?????蝛嗅??? Momentum Works?? Jianggan Li 霈支蛹嚗??嗉揚Tokopedia??嚗?TikTok撠???Shopee閫?銝箏???頞?頞???????嚗?隞??其?蝭???????蝡?銝?”蝷綽?※??蝥????萄??鈭批????餈??亙???嗅?伐?Shopee??瘜?甇�?Ｗ?餉揖TikTok Shop??§

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Shopee??016撟湔??蝡?韏瑕停銝??游?銵?※雿?隞瑚???嚗?瘚????喃?§??蝑??伐??拇??銝箏??摰嗆??靘???雿�?????啣?撘?瘚?蝑????∴?曌??勗??摰嗡?隞瑞?鈭?嚗????嗥??啁?冽?瑕???曉之憸?銵亥斐??隡????詨??圈???憓??選?2017撟游停頞?頞?Lazada嚗?2012撟湔??蝡?嚗?嚗???銝箄???瘚?????憭抒???萄??撟喳?堆?2019撟?MV?券?Ｗ??頞?Lazada嚗??拙???摨夑??撣豢??鈭箝??

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Shopee隞?撟游?函?湔???萄???寥?Ｚ”?啣??游??蝘????????慦??仿??嚗?Shopee隡?蝏???????靘?敶勗????????嚗?撣??拐?銝???蝟餃??啁?蝏?蝥?犖嚗???靘?憭批????�???0.10憭找????港蜀???湔??帕???曄?蝑???

TikTok Shop?典?啣側??撅????餅???湛?Shopee頞??箏之?????????啣蔣????TikTok?湔????摰塚??啣側韐豢???券??ulkifli Hasan???喳??ikTok Shop鋡??蝳????渲”蝷?ldquo;??靚?hopee§嚗?撟嗅?澆????摰嗅????hopee??

??蝛嗆?唳???曄內嚗?60%????霈輯???渡????Shopee Live嚗??豢?銋?銝?嚗??渡????TikTok????霈輯??????30%??

憒?甇斗?餈???憓??輻??乩?蝏?Shopee??銝?鈭?銝?撠????�??Shopee瘥?????ea???Ｙ??韐Ｘ?交?曄內嚗?Shopee????蝡?隞交?亙停銝??游?鈭?鈭????嗆??嚗????賜??ea???Ｙ??皜豢??銝???arena?踵??銝箏?嗉?銵?嚗?雿?霂乩??⊿?券?函???????撌脩?餈?蝏??銝??摨�??皛?嚗??唬蜓摰嗡?敹?瓷??雿?蝎??嚗?2022撟游?憪?Shopee撠曹??湧??葩??※?????雲§??KPI??

?刻??瑞???????嚗??餃僑撟游?Shopee撠???敹?頧????????????抵?賢??嚗?????之閫?璅∪??瘨?????撌?ffer撟嗉?銵?鋆???嚗??????貊誧???箸??賬??镼輻??????瘜Ｗ?啜???踵?孵遠蝑?※???詨?撣???rdquo;嚗??????仿?????箏僎靚??游像?唬膛??韐寧??嚗?隞交?典?典?拇隋憓??踴??

?嗉????hopee餈???ldquo;?券?Ｘ????璅∪?§銋???嚗?Sea隞?撟渡?銝?摮�漲??甈∪?箇??.439鈭輻?????摮�漲?找???嚗????????仿???????颲?.18鈭輻???嚗?銝?銝?銝??摨�>?豢???銋?蝧餃??嚗?摰???撠望????銝?甈⊿??餈?※?折??rdquo;?Ｗ???啁??憓??踵?箔?嚗?雿?????撟嗡?????mdash;〞GMV??瘥?憓???%嚗?霈Ｗ??????瘥?憓???3%嚗?雿?摰???鈭支?GMV隞???擃?鈭?2%嚗?摰Ｗ??隞瑕??瘥?憭批?銝???7%嚗??颱??亦??憓??踹僎銝?鈭??潘?鈭????渲?頞?憸?????

撠賜?憒?甇歹?Shopee餈??????拙?冽?箏???隞??湔???萄??嚗??冽????11??蝏拙?????嗅??嚗?Shopee撠梁????撘箄?鈭??湔????蝏抬?Shopee Live蝝??閫?????颲?7鈭選?憭?銝?????摰???ldquo;????§嚗??嗡葉摰?頦?嚗?ANTA嚗?敶?憭拙?函??孵??粹????颲曉?唬?撟單?亦??46??嚗??萄????嗅???敹??????瘣餌掩??憭批??蝐駁??????????憓??踴??

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銝???鈭?撣??箇?鈭????改?Shopee??閬???憭?撖餅?暹?啁??憓??輻?嫘??Shopee隞??仿?賭????鈭?※銝???鈭??萄???訾蜓§??頨?遢嚗????亙??????賣??銝?ikTok??????????Temu蝑?撟喳?啁???函????蝡?鈭?撖寡情??

03銝???鈭??萄??憭扳??????撘?憪?

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隞?hopee??Lazada銝箔誨銵函??銝???鈭??????萄???賜?嗆?孵?箸楛??嚗?雿?撌脩??箇?圈?????脰蔓嚗??啣?憓??踵?曄???頞??踴?????唳??????蝵?蝡?Similarweb???唳???11??隞?azada??蝡??寧?蝡??餉?????銝?.476鈭選?颲?銝???銝???3.8%嚗?Shopee??蝡??寧?蝡??餉?????銝?.652 鈭選?颲?銝???銝???1%??

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